METACHROMATIC LEUKODYSTROPHY

RARE DISEASE AWARENESS CAMPAIGN

The client ran a campaign on Figure 1 to educate target HCPs about the red flag symptoms of Metachromatic Leukodystrophy (MLD) and the critical need for early diagnosis of these patients.

TARGET AUDIENCE

Neurologists, Pediatricians, Family Medicine Physicians, Nurse Practitioners, Physician Assistants, Medical Students in the U.S. and E.U.

SUCCESS BY THE NUMBERS

GAMIFIED

LEARNING

Two quizzes were created to gamify learning and provide the target audience with quick, bite-sized information of MLD.

The quizzes generated 3,300+ answers, providing the client with insight into knowledge gaps among their target audience.

GRAND

ROUNDS

Figure 1 worked with the client to create an immersive and accessible educational experience that highlighted key clinical messages about MLD.

Over 6,000 HCPs engaged with the Grand Rounds.

audience 3,300+

24 HCPs left comments that highlighted the educational impact of the content and how well it resonated.

AUDIENCE RESPONSE

At the end of the campaign, participants completed an Impact Survey.

86% of the target audience agreed they feel more prepared to recognize MLD after having seen the campaign on Figure 1.

EDUCATIONAL IMPACT

Amazing job making this
approachable! I’ve always
found childhood genetic
diseases to be intimidating.
I appreciate the effort you
took in making this simple
and easy to understand!”
- Neurologist

Thanks for the in-depth
review of this
neurodegenerative
disease!”
- Pediatrician

An excellent concise
evaluation of a truly
devastating disease.
Thank you.”
- Family Medicine Physician

CAMPAIGN TACTICS

!
GRAND ROUNDS

ABOUT FIGURE1

Figure 1 is a modern, medical education platform for HCP knowledge sharing and case collaboration.

With 3 million registered healthcare professionals in 190 countries collaborating on over 100,000 real-world medical cases, Figure 1 is transforming the landscape of medical collaboration.

Healthcare professionals from all professions and specialties use the platform, including physicians and residents, nurse practitioners, physician assistants, medical students and more. Pharmaceutical companies, associations, and hospital clients such as Novartis BioMarin, Sanofi, ASBMR, Med Chi, and the Cleveland Clinic are also using Figure 1 to share their expertise and provide engaging bite-sized education to HCPs.

We are experts in helping our clients create award-winning educational programs that are high-quality, scientific, and deliver deep engagements and meaningful ROI. A recent survey (January 2023) of U.S. prescribers on Figure 1 highlighted that our members want to hear from pharma clients on our platform:

• 72% want to see disease-state education from pharma
• 78% want to learn about new treatments
• 76% are interested in learning about new guidelines on Figure 1.

Tell us your target audience and key educational objectives, and we'll bring your story to life on Figure 1.