Forward | Figure 1
OVERVIEW
For almost a decade, Figure 1 has been at the forefront of modern medical storytelling. Clients such as Novartis, BioMarin, Sanofi, and the Cleveland Clinic leverage our unique platform to generate compelling ROI (2022 average ROI of 8:1) and impactful HCP education.
At Figure 1 Forward you will learn:
How clients use proprietary platform data and insights to drive deep HCP engagement
How to tell unique medical stories — branded or unbranded — using our innovative tactics
How clients differentiated themselves and engaged their audience with a Figure 1 campaign
How working with Figure 1 is turnkey, making campaigns easy and efficient to deploy
The data is clear — 82% of U.S. prescribers said they learned about new treatments on Figure 1, and 78% said they want to see more content from pharma on the platform (Figure 1 Prescriber Survey, January 2023).
We hope you’ll join this unique event to learn more about incorporating Figure 1 into your 2024 planning.
AGENDA
2:00 PM
Registration and Check In
2:15 PM
Opening Remarks
Josh Wildstein, Figure 1 CEO
2:30 PM
Engaging the Busiest Audience on Earth
Kelly Aizicowitz, Figure 1 General Manager and Vice President, Marketing, and Elyse Palm, Figure 1, Senior Manager, Content Marketing
3:00 PM
Client Success Stories
Panel discussion with Christopher McLear (Ultragenyx Pharmaceutical) and Elizabeth Nguyen (Novartis Gene Therapies), moderated by Joanna Moshman, Figure 1 Vice President, Business Development
4:00 PM
The A-Zs of a Campaign on Figure 1
Mac Monaco, Figure 1 Director, Business Development and Tiffica Benza, Figure 1 Director, Account Services
5:00 PM
Networking and Cocktail Hour
USV rooftop
SPEAKERS
ELIZABETH NGUYEN
Director – Global Digital Medical Affairs & Innovation, Novartis Gene Therapies
JOANNA MOSHMAN
VP, Business Development
JOSH WILDSTEIN
CEO
KELLY AIZICOWITZ
GM & VP, Marketing
TIFFICA BENZA
Director, Account Services
ELYSE PALM
Senior Manager, Content Marketing
MAC MONACO
Director, Business Development
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